BBC worldwide exhibits it’s main content annually at the ACC in Liverpool, which generates close to 75% of it’s revenue from this one show. So the ACC is decked out with BBC content and branding throughout on all walls, theatres, exhibits and signage. It is a massive undertaking with 4 main show runners which are considered to be the largest/best shows that house over 60 booths in each. For Showcase 2016 it was BBC Earth, Sherlock, Doctor Who and Planet Earth II. BBC Worldwide wanted to implement new graphics with a dot pattern to celebrate and mark that this was their 40th year.
Unfortunately when I was brought in on the project, the visuals did not do it justice – so I set about making a workable set of patterns that we could utilise and use differing sizes dependant on the viewing distance. So I created a 3-6-9 set of dot patterns that could fade out on each design, this would end up being a few millions dots on each large format wall, but did give the dot patterns a consistency that was not apparent before I joined the project.
The implementation of all these dot patterns across all collateral from the smallest sized wi-fi cards through to the largest 5m high x 42m long walls was an immense task. It was a great success and one that I was personally commended on to help produce and deliver.
© BBC Worldwide 2016