BBC Earth Rebrand
Logo Variations
BBC Earth Rebrand 2023
BBC Earth was having a refresh as the brand had become a little bit lost and disperate.
Since Covid-19 the BBC showcase event has been paired down, and the event, over the past few years has been held in London's Leicester Square at various venues.
This year's venue had a large tall portrait screen that acts as a slideshow detailing what shows and events are coming up.
My task was to alter a lot of iconic artworks into this tall thin format and then adapt those images to long letterbox format for the actual showing of the films & TV shows before a select panel of guests with a question and answer sessions.
Branded Merchandise
Brand Guidelines
Other collateral for the event included welcome & goodbye screen messaging in 60+ different languages, timetable schedule and coming up screens, wayfinding signage over several floors, varying different screen sizes messaging for different rooms & locations, food and drinks signage for the late night disco event and show screens, and various branded items like popcorn boxes and drinks cups.
As well as creating the 3 sales & marketing catalogues for Scripted , Unscripted and Formats PDFs for online brochures used throughout the event and beyond for customers to get details of shows they had seen or wanted to enquire about.
Overall it was a successful event and created a 'buzz' in London's Leicester Square and on social media leading up to and during the two-day event in February.
Social Media & Digital Platforms
Other collateral for the event included welcome & goodbye screen messaging in 60+ different languages, timetable schedule and coming up screens, wayfinding signage over several floors, varying different screen sizes messaging for different rooms & locations, food and drinks signage for the late night disco event and show screens, and various branded items like popcorn boxes and drinks cups.
As well as creating the 3 sales & marketing catalogues for Scripted , Unscripted and Formats PDFs for online brochures used throughout the event and beyond for customers to get details of shows they had seen or wanted to enquire about.
Overall it was a successful event and created a 'buzz' in London's Leicester Square and on social media leading up to and during the two-day event in February.
Out Of Home Advertising
Work undertaken on this project
- Creation of over 500+ content and promotional assets
- International Live Event over two days in Leicester Square, London
- Large format signage and wayfinding for the whole venue
- Over 60+ Translations for 'Welcome' screens for the two days the event was held
- 3 x digital PDF catalogues created for each genre: Scripted, Unscripted and Formats
My personal contribution in numbers
570+ hours
Over 72 days spread over a four month period. With a deadline date of 26th February 2024.
350+ content pages
3 x digital PDF catalogues created with multiple changes and over 350+ content pages.
500+ content assets
Over 500+ content screen assets created. With an additional promotional assets and wayfinding and signage for the entire venue.
Check out
our other projects
- Date
- 04/04/2024
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- 11/08/2023
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- 13/01/2023
