Working as part of a newly formed team to deliver a brand new online streaming portal for football's world governing body FIFA. My task was to create content assets for the numerous episodic series and one off films that FIFA had commissioned in the 6 months prior to my joining the team. It was a tight deadline with many assets that required to be created from scratch using only the raw video footage as screen grabs and creating each show/films look and feel via imagery and type only.

The brief was to make it look as close to Apple's TV+ with obviously with a majorly reduced budget. Apple would be spending northwards of 1 million an episode, where as we has film makers roughly in the 20-30k budget. With over 80 series/films in progress or completed the first 3 months of project was full on with the UX of the platform changing daily and assets needing updates to new sizes, eventually it was agreed to follow a standard 4K video size for most assets and let the platform create smaller sizes.

However, getting the platform ready with so many assets to be created was the real challenge. The workflow consisted of watching each video, make selections of screen grabs that represented the film content, then try and apply colour variation and effects so that it didn't just look like a screen grab, and finally apply title treatment & type to suit each episode or film. Some episodes had rough/placeholder title art, some were so raw they had no styling whatsoever, and others had completed title sequences but were not supplied and had to be recreated as holding backgrounds for the descriptor text and title area on the left hand side within the platform's UX design.