it’s all on 5

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The Future 5 campaign was all about promoting Channel 5’s streaming services with on demand content that is accessible anywhere via the app, as well as promoting the diversity of the Channel’s show content.

Several national OOH locations were chosen throughout the UK, including London’s Cromination Site near the Blackwall tunnel, London Underground tube stations and large railways stations like King’s Cross and Liverpool Central, with shopping centres like Westfield and major town locations like Argyll Street in Glasgow, Leeds Inner Ring Road & Manchester Piccadilly.

Several differing formats were required for these locations.