BBC Earth was having a refresh as the brand had become a little bit lost and disperate.

My task was artworking all the many variations of logos, gradients and eventually fleshing ot the guidelines.

Initially they were 6 different logos for each sub-genre: Plant life using green gradients & tropical plant species, Space & Travel using purple gradients and Comets, Animals using orange gradients and a Tiger for arid continents, Sub Continent Animals using ice blue gradients and Penguins, Sealife which used deep blue gradients and Fish and finally Earth history & events using brown gradients and Volcanoes.

This then turned into another 6 simple logos gradients using the colours.

Then the development of the main BBC Earth Logo would be utilising the green gradients for the vector and channel idents and roundels.

Then we created specific channel logos for Kids, LAB and other BBC Earth channels. Then finally all the logos had to be created again into Chinese for the Asian marketplace.