Fifa were entering into the streaming marketplace and creating an online platform and App during late 2021 to deliver a world-class digital platform created to connect football fans across the globe, more deeply with the game they love and entirely for free.

I was brought in as part of a four man team to help deliver the platform’s graphics and initial content consisting of making 4K screens artwork and carousel graphics within App and the online version to show their first football content films called “FIFA+ Originals”, as well as live matches that coming up for new World Cup competitions and FIFA’s archive of past World Cups and competitions and news and gaming sections.

Initially, we were on a very low budget and trying to elevate the content to be more like high quality film and episodes. The budget for most series and films in the FIFA+ Originals content was low, but with the added feature of diverse and global content from creators across the globe. So, they didn’t have any budget for promotional media or screen graphics and this is where my role came in.

This required watching the early rough cuts of the films and episodes, taking screen grabs or as best or good quality shots from them as possible and choosing photography or creating show art to aptly represent the content in each series or film. We then had to create 4 different versions of the show art – Landscape 4K versions with and without title treatment as the without title treatment would be used for the series descriptor page, a portrait size for use within the carousel elements on the platform and finally a small thumbnail  “preview box” for the smaller listings.

Working for nearly 8 months on the project we launched the App and Platform in June 2022 to a worldwide debut that created much hype and media attention.